Born from the vision of Asayama Tadahiko, AFC (Asayama Family Club) embodies the spirit of Japanese craftsmanship and integrity. With decades of expertise in sales and trade, Asayama-san set out to create more than just a brand, he built a movement.
Guided by four unwavering pillars:
Uncompromising Quality
Attainable Value
Enlightened Awareness
Heartfelt Social Responsibility
From production to purpose, every step reflects our promise to enrich lives, honour tradition, and shape a healthier, more compassionate world.
At AFC, we believe that health is a universal right, not a privilege. Our mission is to empower people across the globe to live healthier, more vibrant lives through a harmonious blend of nature’s wisdom and cutting-edge science.
From our pioneering work in cell regeneration and immunotherapy to our expertise in anti-ageing and wellness, we are committed to creating solutions that restore balance, enhance vitality, and unlock the body’s natural ability to heal itself.
The AFC story began long before our global expansion, it started with a deep respect for nature’s healing power and a commitment to rigorous scientific research.
1831 – Honzo Pharmaceutical Herbal Medicine was founded during Japan’s Edo period. For over 190 years, Honzo has been a trusted name in Kampo, the Japanese adaptation of Traditional Chinese Medicine (TCM). Honzo’s products are supplied to hospitals, pharmacies, and health institutions across Japan, upholding the highest safety and quality standards.
1969 – AFC Japan was established by Asayama Tadahiko, a visionary entrepreneur with years of experience in sales and trade. AFC became the first company in Japan to receive GMP certification for food production, setting a new benchmark for quality assurance.
Over the decades, AFC has grown into one of the Top 5 supplement companies in Japan, with more than 40,000 registered products, 1,000 employees, and over 400 corporate clients.
In 1999, AFC began its journey beyond Japan’s shores, entering major markets such as Singapore, Korea, and China. Today, AFC’s premium health and beauty products, over 200 formulations are trusted in multiple countries.
Singapore: AFC’s flagship supplement Ultimate Vision has been the country’s bestselling eye-care product for over a decade, earning the NTUC Unity No.1 Brand Award for six consecutive years. AFC has also been recognised by Watsons, Guardian Pharmacy, and Singapore Women’s Weekly for excellence in collagen, slimming, and beauty care products.
Malaysia & Indonesia: Through AFC Life Science and authorised consultants, we have built strong communities of health advocates and entrepreneurs. AFC Life Science in Indonesia has become the largest and most trusted direct-selling company in the sector, selling over 1 million products and hosting landmark events such as the MURI Record-breaking cruise launch with 1,010 attendees.
Other Regions: AFC products are available in Korea, China, and other parts of Asia, supported by a robust network of partners and distributors.
| Year | Milestone |
|---|---|
| 1831 | Honzo Pharmaceutical founded, specialising in Kampo herbal medicine |
| 1969 | AFC Japan established by Asayama Tadahiko |
| 1999 | International expansion into Singapore, Korea, and China |
| 2007 | NTUC Unity Popular Choice Best New Brand Award (Singapore) |
| 2008–2014 | Ultimate Vision recognised as Singapore’s bestselling eye-care supplement |
| 2010–2011 | Bestselling Slimming Drink (TG Slim Drink) and Hair Tonic (SHOKAIGAN Tonic) |
| 2011 | Multiple beauty awards for AFC Tsubaki Perfect Beauty Drink |
| 2017 | AFC Life Science launches in Indonesia, rapidly becoming the top direct-selling company in the sector |
| 2021–2022 | Major recognition events “Spirit of Samurai” in Bali and Borobudur |
| Present | Expansion of flagship products SOP Subarashi, Utsukushhii, and Hikari in Malaysia, Singapore, and beyond |
At the heart of AFC’s reputation is a manufacturing legacy built on precision, quality, and trust.Founded in 1969, AFC-HD AMS Life Science Co., Ltd. stands proudly as a publicly listed company in Japan, combining decades of expertise with world-class production facilities.
Our Shizuoka factory holds GMP certification and ISO accreditation, ensuring that every product meets the most stringent safety and quality standards. With over 400 loyal clients, a skilled team of 1,000 professionals, and an impressive annual turnover of JPY 15 billion (approximately SGD 134 million), AFC continues to lead the way in the health and wellness industry.
From ingredient selection to final packaging, we maintain uncompromising quality standards:
Patented formulations backed by rigorous clinical trials
Absolutely no hormones, GMOs, heavy metals, harmful chemicals, preservatives, artificial flavouring, artificial colouring, or added sugar
Strict quality control at every stage, including origin certification, manufacturing protocols, and extensive safety, stability, and efficacy testing
GMP- and ISO-certified facilities in Japan to ensure consistent excellence
All products are shipped directly from AFC Japan, guaranteeing authenticity and freshness
Every capsule, sachet, and bottle that leaves our facilities carries the promise of Japanese craftsmanship, scientific excellence, and unwavering commitment to your well-being.
At AFC, our work is defined by three core pillars of wellness innovation:
Immunotherapy – Strengthening the body’s natural defence system to prevent illness and improve overall health.
Cell Regeneration – Activating the body’s own repair processes at a cellular level for optimal recovery and vitality.
Anti-Ageing & Wellness – Slowing the effects of ageing and promoting lifelong energy, beauty, and resilience.
Our success is fuelled not only by scientific excellence but also by the strength of our community. Across Malaysia, Singapore, and Indonesia, our leadership teams are dedicated to:
Educating communities on the life-changing benefits of natural health solutions
Building sustainable wellness movements that endure for generations
Empowering individuals to achieve better health and financial independence through AFC’s network model
From a heritage rooted in 19th-century herbal medicine to cutting-edge 21st-century biotechnology, AFC continues to innovate for a healthier world. Whether you seek to improve your health, experience our scientifically proven products, or join our thriving business network, you are part of a global mission to make wellness a way of life.
